CooperSurgical to Launch Direct Sales Model for Labor and Delivery Portfolio in Key European Markets

TRUMBULL, CT, December 11, 2025, CooperSurgical®, a leader in women’s healthcare and fertility solutions, today announced a strategic shift to a direct sales model for its premier Labor and Delivery products in France, Italy, Germany, and Spain. This transition will forge a closer relationship with healthcare providers, reinforcing the company’s commitment to advancing the standard of care for women and babies.

Beginning in the company’s fiscal first quarter, healthcare providers and healthcare facilities in these markets will gain the ability to procure products directly from CooperSurgical. The portfolio includes the vacuum-assisted delivery products, Fetal Pillow™ cephalic elevation device, the INSORB® subcuticular skin stapler, and the Lone Star® retractor system. This change from a distributor-led model is designed to streamline the customer’s ordering process, facilitate easier access to these critical technologies, and provide direct support from CooperSurgical’s dedicated customer care center.

By creating a direct channel, CooperSurgical aims to better support the clinical community, ensuring that physicians have the resources and guidance needed to implement these innovative solutions effectively. This initiative is central to the company’s mission of delivering technologies that support healthier families.

About CooperSurgical

CooperSurgical is a leading company dedicated to advancing the health of women, babies, and families. The company’s portfolio offers effective solutions that support clinical efficiency from conception to delivery. With a history of innovation in the fertility and women’s health field, CooperSurgical has pioneered new technologies and continues to drive progress in the industry.

Media Contact:
CooperSurgical
[email protected]